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Coffee & Cake Co.

Stana ran a café called The Bakery, turnover had dropped significantly and the future of her business was unclear. She came to one of our training events via our business support programmes with Richmond Council and immediately booked in one to one mentoring with us and began making changes to secure her future.



“We are all sceptical when we hear that there is a “free seminar” and loathe as business owners to give up, what little free time we have. It was lucky that I ignored my initial scepticism and launched into the program that Richmond Council initiated in conjunction with CPG, Richmond Foodies.”

Stanojka Mrkic, Coffee & Cake Co

The Challenge

Stana ran a café called The Bakery and got in touch as turnover had dropped significantly and the business was not doing well. She was very concerned about its future and felt she lacked a clear direction as to what she should or could do.

This was Stana’s first business and felt she was out of her depth; didn’t know what she was doing wrong and didn’t know what to do to make it work.


The business was not making enough cash, and was not profitable.

She had some quality loyal customers however not nearly enough to break even.

There was a lack of space in the café to make the numbers work at the time and she had a limited range of food products.

Competition was fierce in the neighbourhood so she was finding it hard to compete.

The upside was; Stana had great quality coffee and food products although limited in range and had an excellent team.

Our Results

  • Business name change
  • Implemented a clear sales & marketing strategy including online and offline mediums
  • Created some clear USPs to differentiate from competitors and attract more customers
  • Increased sales for in store customers and take away creating record results. Sold more to existing customers, brought in new customers
  • Opened a commercial B 2 B wholesale revenue stream
  • Increased the food product range and provided offerings for; breakfast, lunch, dinner and afternoon treats and catered for the children’s market
  • Batched products together to create an upsell and offers for quiet periods to bring more people in
  • Brought cake making in house which has become the flagship product for the business
  • Automated finances – to have access to real time information to be able to make better decisions
  • Brought in a partner and locked in to the business which has created more time
  • Improved the shop front and store layout attracting more customers
  • Created a social media presence and engagement
  • Gained more reviews from online mediums and gained presence on google maps
  • Developed a customer loyalty programme

At CPG we’re proud of the genuine impact we have on the businesses we help. You can read about some of those success stories below.

Do you want a similar outcome? Contact us today.

Wandsworth Foodies

Creating a Robust Support Programme

CPG identified and collaborated with key experts and stakeholders across the borough to deliver 15 events that focused on key business challenges in the food sector.

Wandsworth DigiTech

Uniting a Digital Community in Wandsworth

CPG has worked in partnership with Wandsworth Council and has enabled local businesses to access appropriate support provided by other public funded programmes or commercial providers.

Let’s Build a Legacy Together!

Our bespoke business support programmes are a brilliant way for you to support local businesses in your borough or showcase corporate social responsibility in action, give something back and keep enterprise alive in your community.

We have a successful track record running business support programmes across a wide variety of industries. Get in touch to find out more.

+44 (0) 20 7193 9207