+44 (0)207 193 9207 hello@cpgexp.com

Case Study: Coffee & Cake Co.

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Stanojka Mrkic, Coffee & Cake Co [/vc_column_text][vc_empty_space height=”20px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”20px”][vc_column_text]

Case Study: Coffee & Cake Co.

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How Coffee & Cake Co café moves from a loss making
position to making record profits in just 5 months…

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About the client & key challenges

Stana ran a café called The Bakery and got in touch as turnover had dropped significantly and the business was not doing well. She was very concerned about its future and felt she lacked a clear direction as to what she should or could do. This was Stana’s first business and felt she was out of her depth; didn’t know what she was doing wrong and didn’t know what to do to make it work.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]The business was not making enough cash, and was not profitable.

She had some quality loyal customers however not nearly enough to break even. There was a lack of space in the café to make the numbers work at the time and she had a limited range of food products. Competition was fierce in the neighbourhood so she was finding it hard to compete. The upside was; Stana had great quality coffee and food products although limited in range and had an excellent team.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”60px”][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]

Results

[/vc_column_text][vc_empty_space height=”20px”][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Business name change” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Implemented a clear sales & marketing strategy including online and offline mediums” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Created some clear USPs to differentiate from competitors and attract more customers” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Increased sales for in store customers and take away creating record results. Sold more to existing customers, brought in new customers” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Opened a commercial B 2 B wholesale revenue stream” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Increased the food product range and provided offerings for; breakfast, lunch, dinner and afternoon treats and catered for thechildren’s market” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Batched products together to create an upsell and offers for quiet periods to bring more people in” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][/vc_column_inner][vc_column_inner width=”1/2″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Brought cake making in house which has become the flagship product for the business” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Automated finances – to have access to real time information to be able to make better decisions” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Brought in a partner and locked in to the business which has created more time” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Improved the shop front and store layout attracting more customers” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Created a social media presence and engagement” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Gained more reviews from online mediums and gained presence on google maps” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][icon_list_item icon=”fa-check” icon_type=”transparent” icon_color=”#134250″ title=”Developed a customer loyalty programme” title_color=”#134250″ title_size=”16″ margin_bottom=”3″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1525265474824{background-color: #d3e8f1 !important;}”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”center” css_animation=””][vc_column_inner][vc_empty_space height=”30px”][vc_column_text]

Want Similar Results?

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Please call or complete the form below and we’ll be in touch with information on how we can help your business.

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+44 (0)207 193 9207

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Contact Us
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1525271031884{background-color: #134250 !important;}” z_index=””][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” el_id=”small-footer-text” el_class=”.small-footer-text”][vc_column_inner width=”1/6″][vc_column_text]LONDON
Level 2
1-5 Clerkenwell Road
London, EC1M 5PA

info@cpgexp.com
+44 (0) 20 7193 9207[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][vc_column_text]SURREY
2 Sheen Road
Richmond
Surrey, TW9 1AE

info@cpgexp.com
+44 (0) 20 8133 2954[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][vc_column_text]DUBLIN
Regus House
Harcourt Centre
Harcourt Road, Dublin 2

info@cpgexp.com
00353 (01) 443 4940[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][vc_column_text]NEW YORK
45 West 34th Street
Suite 407
New York, NY 10001

ny@cpgexp.com[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][vc_column_text]SINGAPORE
20 Cecil Street
#14-01, Equity Plaza
Singapore 049705

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